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www.maesa.com
Key Personnel: Piyush Jain, chief executive officer; Oshiya Savur, chief brand officer; Erin Keating, chief customer officer; Carlos Lagravere, chief operating officer; Zaheer Ferguson, chief financial officer; Scott Kestenbaum, chief growth officer; Patty Huet, chief human resources officer; Sean Brosmith, chief creative officer; Dana Steinfeld, senior vice president, brand incubation & product innovation; Dawn Smith, senior vice president, private label
Brands: Kristin Ess, Hairitage, Being Frenshe, Fine’ry, Mix:Bar, Koze Place, ITK, Niches & Nooks, Inc
Major Products: Hairitage Hair Care Collection, Being Frenshe Present & Grounded Palo Santo Sage Collection, Not Another Cherry by Fine’ry, ITK Skincare Line
New Products: Niches & Nooks, a fresh and witty approach to intimate care. Fine’ry entered Roblox recently. Being Frenshe launched a new Hair Wellness collection this year.
Comments: Maesa works to redefine what’s possible in beauty. Its people and partners are a creative force that catalyzes the possibilities in beauty to break through traditional limits and discover the new without restriction. The company’s #MaesaMagicIncubator was created in response to the entrepreneurial access gap and aims to empower and amplify early-stage, underrepresented voices in the beauty and wellness sectors. The beauty and wellness industry has created an abundance of incubator programs for specific under-served populations over the past decade, but time and time again, early-stage entrepreneurs are ineligible due to a lack of revenue or inability to be shelf-ready, according to Maesa.
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